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Adapting to AI Overviews:
Strategies for Businesses and SEOs
CET: Berlin, Madrid, Paris, Rome
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Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 20 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups.
Known as the “anti-AI writer” for much of 2022, Julia embraced AI content after discovering an integrity-based AI that revolutionized long-form inbound content creation. Not one to sit on adaption when it works for humanity, she developed a marketing plan for the founder in a weekend and was hired the next week, quickly rising through the ranks from VP of Marketing to President. Under her leadership, Content at Scale continued to evolve into one of the fastest-growing AI writing tools for a time in the industry.
With her YouTube channel now exploding by thousands of new subscribers per week, Julia is a leading voice in adapting AI content for innovators and leaders.
At 19 years old, Julia’s journey started when she took a leap of faith, dropped out of college and invested her last $75 to establish a writing agency. Over the next decade, she built her business from scratch into a $5M success story, employing 100 team members. By focusing on reader-centric, value-driven content marketing, Julia launched more than 15 brands successfully on her own over the years, learning invaluable lessons from both triumphs and failures.
An accomplished author, Julia has written nine books, read by hundreds of thousands of readers worldwide.
Worried about how Google’s new AI Overviews feature could impact your website traffic and SEO strategies? Wondering how to adapt your business to the changes brought about by AI-generated summaries? And asking yourself how this will change search as we know it?
You’re not the only one! Join us for a panel discussion with big-name industry experts who will address these pressing issues and share everything they know.
Our expert panelists Barry Schwartz and Julia McCoy will discuss the challenges and opportunities presented by AI Overviews. Prepare for tons of useful information, strategies and predictions to help you breeze through this new search landscape.
This is your chance to learn from the industry’s best and get your business up to speed on AI Overviews!
- How AI Overviews impact businesses, including potential decreases in traditional organic search traffic and new visibility opportunities.
- The current drawbacks of AI Overviews, including accuracy and reliability issues, user experience concerns, and content quality variability.
- Effective SEO strategies for AI Overviews, including emphasizing content quality and relevance, and using structured data.
- How businesses can adapt their SEO tactics to AI Overviews, including focusing on long-tail keywords and adapting content for AI summarization.
- And much more!
- Owners of digital marketing agencies
- Marketing managers
- SEO professionals
- Freelance SEOs
Anyone who wants to learn about the impact of AI Overviews and how to adapt their strategies accordingly.
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