SEO/PPC Competitor Research API

SEO/PPC Competitor Research API allows to get competitor and keyword statistics from organic and paid search results in a convenient form.

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Errors

HTTP code	Error message
403	Empty balance
403	License expired

Domain overview (selected database)

Description

This method returns the keyword statistics for organic or paid traffic for the selected database.

Request format

GET https://api4.seranking.com/research/{source}/overview/?domain=domain.com

Request parameters

Name	Required	Description
source	Yes	Database addressed by the query
domain	Yes	Domain
with_subdomains	No	1 – take subdomains into account (by default) 0 – not take subdomains into account

Result

If successful, the server returns the keyword statistics for organic or paid traffic for the selected database.

Example

{

    “organic”: {

        “base_domain”:”domain.com”,

        “keywords_new_count”:182,

        “keywords_up_count”:292,

        “keywords_equal_count”:55,

        “keywords_lost_count”:282,

        “top11_20”:127,

        “top51_100”:331,

        “keywords_down_count”:558,

        “top1_5”:25,

        “top21_50”:270,

        “top6_10”:52,

        “keywords_count”:790,

        “traffic_sum”:3149,

        “price_sum”: 23167.97,

        “year”:2022,

        “month”:8

    },

    “adv”: {

        “base_domain”: “domain.com”,

        “keywords_new_count”:91,

        “keywords_up_count”:17,

        “keywords_equal_count”:18,

        “keywords_lost_count”:62,

        “top11_20” 0,

        “top1_2”:53,

        “top51_100”:0,

        “keywords_down_count”:76,

        “top1_5”:121,

        “top21_50”:0,

        “top3_5”:68,

        “top6_8”:19,

        “top9_11”:0,

        “top6_10”:19,

        “keywords_count”:140,

        “traffic_sum”:2968,

        “price_sum”:17795.26,

        “year”:2022,

        “month”:8

    }

}

Response parameters

Name	Description
organic	Organic traffic data
avd	Paid traffic data
base_domain	Base domain
keywords_count	Total number of keywords
traffic_sum	Traffic forecast
price_sum	Cost estimate
top1_5	Total number of keywords ranked 1-5
top6_10	Total number of keywords ranked 6-10
top11_20	Total number of keywords ranked 11-20
top1_2	Total number of keywords ranked 1, 2 (for paid traffic)
top3_5	Total number of keywords ranked 3, 4, 5 (for paid traffic)
top6_8	Total number of keywords ranked 6, 7, 8 (for paid traffic)
top9_11	Total number of keywords ranked 9, 10, 11 (for paid traffic)
keywords_new_count	Total number of new keywords
keywords_lost_count	Total number of keywords dropped from SERPs
keyword_equal_count	Ranking positions are unchanged
keywords_up_count	Ranking position rise
keywords_down_count	Ranking position drop
year	Year
month	Month

Errors

HTTP code	Error message
400	Invalid domain
404	Invalid source

Domain overview (history)

Description

The method allows to get historical data on parameters (number of keywords, clicks, cost) for organic or paid traffic.

Request format

GET https://api4.seranking.com/research/{source}/overview/history/?domain=domain.com&type=organic

Request parameters

Name	Required	Description
source	Yes	Database addressed by the query
domain	Yes	Domain
type	No	organic – organic traffic data (default) adv – paid traffic data

Result

If successful, the server returns historical data on certain parameters for organic or paid traffic.

Example

[

   {

    “keywords_count”:51,

    “traffic_sum”:184,

    “price_sum”:1095.87,

    “year”:2016,

    “month”:9,

    “top1_2”:13,

    “top3_5”:18,

    “top6_8”:20,

    “top9_11”:0

   },

…

]

Response parameters

Name	Description
keywords_count	Number of keywords
traffic_sum	Traffic forecast
price_sum	Cost estimate
year	Year
month	Month
top1_5	Total number of keywords ranked 1-5
top6_10	Total number of keywords ranked 6-10
top11_20	Total number of keywords ranked 11-20
top21_50	Total number of keywords ranked 21-50
top51_100	Total number of keywords ranked 51-100
top1_2	Total number of keywords ranked 1, 2 (for paid traffic)
top3_5	Total number of keywords ranked 3, 4, 5 (for paid traffic)
top6_8	Total number of keywords ranked 6, 7, 8 (for paid traffic)
top9_11	Total number of keywords ranked 9, 10, 11 (for paid traffic)

Errors

HTTP code	Error message
400	Invalid domain
404	Invalid source

Domain keywords

Description

This method allows to get a list of keywords for a domain.

Request format

GET https://api4.seranking.com/research/{source}/keywords/?domain=domain.com&type=organic&order_field=position&order_type=desc&cols=position,prev_pos

Request parameters

Name	Required	Description
source	Yes	Database addressed by the query
domain	Yes	Domain
type	No	organic – organic traffic data (default) adv – paid traffic data
order_field	No	Sort field (traffic by default)
order_type	No	asc or desc (by default)
page	No	Results page (by default – 1)
limit	No	Number of elements (by default – 100, max. 1000)
cols	No	List of return values (comma-separated)
pos_change	No	Position change filter. up – position growth down – position drop new – new in the SERP lost – dropped out of the SERP same – positions have not changed

Result

If successful, the server returns a list of keywords for a domain and its parameters.

Example

[

    {

        “keyword”:”seranking.com”,

        “position”:1,

        “prev_pos”:1,

        “volume”:10,

        “cpc”:0.00,

        “competition”:0.00,

        “url”:”https://seranking.com/”,

        “total_sites”:88,

        “traffic”:3,

        “traffic_percent”:11.11,

        “price”:0

    },

…

]

Response parameters

Name	Description
keyword	Keyword
position	Position
prev_pos	Position in the previous month
volume	Volume
cpc	CPC
competition	Competition
url	URL
total_sites	Total number of sites for query
traffic	Traffic
traffic_percent	Traffic share
price	Cost

For paid traffic (type=adv), you get information about the ad in addition to the parameters above.

Example

[

   {

        “keyword”:”nyc hotels”,

        “position”:4,

        “prev_pos”:4,

        “volume”:550000,

        “cpc”:3.75,

        “competition”:0.16,

        “url”:”https://www.booking.com/city/us/new-york.html”,

        “total_sites”:851000000,

        “traffic”:11000,

        “traffic_percent”:0.96,

        “price”:41250,

        “block”:”top”,

        “snippet_num”:579,

        “snippets_count”:1,

        “snippet_title”:”Hotels in New York, NY | Lowest Price Guarantee.‎”,

        “snippet_description”:”Book your Hotel in New York NY online. No reservation costs. Great rates. 24/7 Customer Service. Hotels. Secure Booking. Villas. Hostels. No Booking Fees. Best Price Guarantee.”,

      “snippet_display_url”:”www.booking.com/city/us/new-york.html”

   },

…

]

block	top \| bottom – ad type
snippet_num	Ad number
snippets_count	Number of ads
snippet_title	Ad title
snippet_description	Ad text
snippet_display_url	Display ad URL

Errors

HTTP code	Error message
400	Invalid domain
400	Invalid source
400	Incorrect order
400	Row limit exceeded

Paid ads for keyword

Description

The method allows to get an overview of paid ads for a keyword.

Request format

GET https://api4.seranking.com/research/{source}/advertising/?keyword=seo

Request parameters

Name	Required	Description
keyword	Yes	Keyword
from	No	Year and month of the beginning of the period (2017-01)
to	No	Year and month of the end of the period (2018-12)
page	No	Results page (by default – 1)
limit	No	Number of elements (by default – 100, maximum 100)

Result

If successful, the server returns an overview of paid ads for a keyword.

Example

[

    {

        “domain”:”hotels.com”,

        “ads_count”:19,

        “keywords_count”:78972,

        “traffic_sum”:3565364,

        “price_sum”:10411189,

        “snippets”:

        {

            2018-11:

            {

                “position”:2,

                “snippet_title”:”Booking | Hotels.com‎”,

                “snippet_description”:”Stay 10 nights & get 1 free! Redeem your reward night anytime, anywhere. Last Minute Hotel Deals. Exclusive Deals. Photos & Reviews. Price Guarantee. Earn Free Hotel Nights. Guest Reviews. No Cancellation Fees. Travel Guides. Luxury Hotels. Budget Hotels.”,

                “snippet_display_url”:”www.hotels.com/”,

                “snippet_count”:1,

                “url”:”https://www.hotels.com/”

        },

        …

    }

},

…

]

Response parameters

Name	Description
domain	Domain
ads_count	Number of ads
keywords_count	Number of keywords
traffic_sum	Traffic
price_sum	Budget
snippets	List of ads of a domain
snippet_num	Ad number
snippets_count	Number of ads
snippet_title	Ad title
snippet_description	Ad text
snippet_display_url	Display ad URL
url	Link

Errors

HTTP code	Error message
400	Invalid domain
400	Invalid source
400	Row limit exceeded

Paid ads for domain

Description

The method allows to get an overview of paid ads for a domain.

Request format

GET https://api4.seranking.com/research/{source}/advertising/?domain=booking.com

Request parameters

Name	Required	Description
domain	Yes	Domain
from	No	Year and month of the beginning of the period (2017-01)
to	No	Year and month of the end of the period (2018-12)
page	No	Results page (by default – 1)
limit	No	Number of elements (by default – 100, maximum 100)

Result

If successful, the server returns an overview of paid ads for a domain.

Example

[{

 “keyword”:”locanda vivaldi venice”,

 “ads_count”:24,

 “competition”:0.39,

 “cpc”:5.64,

 “volume”:100,

 “traffic”:47.9,

 “traffic_percent”:0.51,

 “snippets”:

    {

        2017-01:

        {

            “position”:2,

            “snippet_title”:”Locanda Vivaldi, Venice – Booking.com‎”,

            “snippet_description:”Book at Locanda Vivaldi, Venice. No reservation costs. Great rates Amenities: Free Wifi, Non Smoking Rooms, 24 Hour Front Desk, Air Conditioning”,

            “snippet_display_url”:”www.booking.com/hotel/it/locanda-vivaldi.en.html?a”,

            “snippet_count”:1,

            “url”:”http://www.booking.com/hotel/it/locanda-vivaldi.en.html?aid=311088″

        },

,

…

]

Response parameters

Name	Description
keyword	Keyword
ads_count	Number of ads in total
volume	Volume
cpc	CPC
competition	Competition
url	URL
traffic	Traffic
traffic_percent	Traffic share
snippets	List of ads of a domain
snippet_count	Number of ads of a domain
snippet_title	Ad title
snippet_description	Ad text
snippet_display_url	Displayed ad URL
url	Link

Errors

HTTP code	Error message
400	Row limit exceeded
400	Invalid keyword
400	Invalid source

Competitors

Description

The method allows to get a list of competitor domains (maximum 500).

Request format

GET https://api4.seranking.com/research/{source}/competitors?domain=booking.com&type=adv

Request parameters

Name	Required	Description
domain	Yes	Domain
type	No	organic – organic traffic data (default) adv – paid traffic data
big_players	No	0 – hide major players (by default) 1 – show major players
stats	No	0 – only the list of domains and the number of common keywords (by default) 1 – extra parameters

Result

If successful, the server returns a list of competitor domains.

Example

[

 {

  “domain”:”tripadvisor.com”,

  “common_keywords”:1076

},

…

]

..stats=1

[

   {

      “domain”:”tripadvisor.com”,

       “common_keywords”:1076,

       “total_keywords”:2084,

       “missing_keywords”:5450,

       “traffic_sum”:291,

       “price_sum”:40.12,

   },

…

]

Response parameters

Name	Description
domain	Competitor domain
common_keywords	Keywords used both by the analyzed site and its competitors
total_keywords	The total number of keywords for which competitors rank for on Google’s top 100
missing_keywords	The keywords your competitors rank for in the top 100 Google search results that the analyzed website does not use or uses but without any search engine visibility
traffic_sum	Estimated traffic volume for a site with existing keywords. It’s calculated by the formula of the expected CTR (click-through rate), volume and current positions
price_sum	Estimated monthly cost of selected ads based on the number of keywords, their cost and traffic

Errors

HTTP code	Error message
400	Invalid domain
400	Invalid source

Domain comparison

Description

The method allows to get a list of keywords for two domains.

Request format

GET https://api4.seranking.com/research/{source}/competitors/compare?domain=booking.com&compare=google.com&type=adv

Request parameters

Name	Required	Description
domain	Yes	Domain
compare	Yes	Competitor domain
type	No	organic – organic traffic data (default) adv – paid traffic data
cols	No	List of return values (comma-separated)
page	No	Results page (by default – 1)
limit	No	Number of elements (by default – 100, maximum 1000)
diff	No	0 – common keywords for domain and compare domains (by default) 1 – keywords for compare domain that are missing for domain

Result

If successful, the server returns a list of keywords for two domains.

Example

[

  {

   “keyword”: “haworth hotel holland mi”,

   “volume”: 10,

   “cpc”: 3.01,

   “competition”: 0.38,

   “difficulty”: 5,

   “total_sites”: 94,

   “position”: 4,

   “url”: “https://www.booking.com/hotel/us/haworth-inn-center.html”,

   “price”: 2.44,

   “traffic”: 0.81,

   “compare_position”: 5,

   “compare_url”: “https://www.hotels.com/ho576868/haworth/”,

   “compare_price”: 1.84,

   “compare_traffic”: 0.61

},

…

]

Response parameters

Name	Description
keyword	Analyzed keyword
position	Position
volume	Monthly number of Google searches that occur for the specified keyword
cpc	CPC (Cost per Click)
competition	Competition
difficulty	Keyword difficulty
url	URL of the page that is ranked on Google for the specified keyword
total_sites	Total number of sites for the query
traffic	Traffic
price	Cost
compare_position	Position of the compared domain
compare_url	Page URL of the compared domain
compare_price	Traffic cost of the compared domain
compare_traffic	Traffic of the compared domain

Errors

HTTP code	Error message
400	Invalid domain
400	Invalid source