Backlink Gap Analysis Tool

Run backlink gap analysis to find backlinks that your competitors already have but you don’t.

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Backlink Gap Analysis Tool

Unveil new opportunities with our unbeatable backlink gap analysis tool

Compare your backlink profile with up to five competitors at once and uncover new opportunities by using the full power of our backlink gap tool.

Examine referring domains and backlinks to identify backlink gaps.
Pinpoint new valuable domains and include them in your link-building strategy.
  • Add up to five competitors and investigate their backlink profiles.

    Add up to five competitors and investigate their backlink profiles.

  • Focus on the backlink parameters that matter most to your link-building strategy.

    Focus on the backlink parameters that matter most to your link-building strategy.

  • Apply filters to sort the results. Export your backlink analysis report in just one click.

    Apply filters to sort the results. Export your backlink analysis report in just one click.

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What is a backlink gap?

SEO fundamentals

The backlink gap is the difference between your site and your competitor’s in terms of the number of referring domains and unique backlinks coming from those referring domains. Backlink gap analysis, which is usually performed with the help of automated solutions like SE Ranking’s Backlink Gap Analysis Tool, can help you discover new backlink opportunities.


For example, if your competitor placed backlinks on high-quality domains but you didn’t, consider this a backlink gap and lost opportunity. By conducting an in-depth link gap analysis and then filling in the gaps, you can improve your site’s domain authority and increase your rankings.

What is a backlink gap?

How to analyze your competitors’ backlinks and find gaps

  • Add up to five competing sites. Backlink Gap Analyzer will quickly check their backlink profiles.

    It will then highlight all referring domains and their respective backlinks to your rivals’ sites but not to yours. Since websites linking to your competitors will often be relevant and just as likely to link to your site, this report can provide you with many easy backlink wins. Go through all links to the analyzed domains/URLs to identify any holes in your current approach.

  • Apply filters to sort the results and focus on the most important backlink parameters.

    Pay special attention to the most valuable backlink parameters to your link-building strategy. Then, either add any missed opportunities to your ‘to-get’ list or export the entire backlink analysis report in just one click. When you analyze competitors’ backlinks, always prioritize quality over quantity. Only pursue credible backlinks that are relevant to your business. If done right, analyzing your competitors’ backlinks can help you overcome your SERP competitors and reach your SEO goals.

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