Content SEO
The course is hosted byLearn how to create content that will drive visitors to your site and make them stick around with this free SEO content marketing course.
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Skill level
Beginner
Video lessons
2+ hours
Practice
90 test questions
Certificate
Free on completion
For anyone who needs high-performing content
Who will find this course useful?
SEO & marketing managers
Website owners & bloggers
Copywriters & content strategists
How can this course help you?
Content SEO Course Structure
43 lessons 90 test questions
Intro
- Intro overview
- What is Content SEO and Why It Matters
- The History of Storytelling and Content Marketing
- Goals of Content SEO
Creating Relevant Content
- Creating Relevant Content Overview
- What is High-Quality Content?
- The Buying Cycle
- Helpful Content
- Content Gap Analysis
Keyword Research
- Keyword Research Overview
- The Keyword Research Process
- Brainstorming Keywords
- Competitor Keyword Research
- Keyword Difficulty and Search Volume
- Picking Keywords
Keyword Optimization
- Keyword Optimisation Overview
- Title Tags
- URLs
- Meta Descriptions
- Headings
- Main Content
- Internal Links
- Images
- Optimizing your existing pages
Content Strategy
- Content Strategy Overview
- Types of Content
- Satisfying User Intent
- The Content Creation Process. Prewriting
- The Content Creation Process. Writing
- The Content Creation Process. Editing
- Writing Headlines
- Your Content Team
- Editorial Calendar
Content Insights
- Content Insights Overview
- User Interaction Metrics
- Hub Content and Topic Clusters
- How to Find Sub-Topics
- Content Freshness and Updating Content
- Content Promotion
Outro
- Outro Overview
- Measuring Content SEO Success
- 5 Content SEO Pitfalls to Avoid
- Content SEO Recap
Content SEO Course lecturer
Joe Williams
Content SEO Course lecturer
Joe Williams
An SEO trainer and lecturer with 15+ years of experience
Founder and content creator at Tribe SEO, an online SEO training platform for newbies
Lecturer at the Digital Marketing Institute
Regular contributor to leading digital marketing media such as Search Engine Watch
Featured in the Guardian, Cosmopolitan, and Huffington Post
How do I get started?
Anyone who currently has a subscription to the SE Ranking SEO platform can start the course right away! You will have access to the Academy for the entire period of your subscription. If you are not yet familiar with the SE Ranking platform, you must first sign up.
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Who we are
SE Ranking is a robust SEO toolkit that combines unique datasets with advanced features to help SEO pros build and execute effective strategies. Trusted by 1,000,000 users worldwide, the platform offers flexible subscription plans with generous data limits to support client growth.
We designed our academy SEO courses, blog, online events and YouTube tutorials to assist the SE Ranking community at every step of their journey. We equip our users with all the guidance they need to succeed in the SEO industry.
SE Ranking is best suited for small to mid-sized agencies and in-house teams seeking a robust SEO toolkit with extensive collaboration features. Most SE Ranking subscription plans offer extra user seats for team members unlimited projects to meet your clients’ needs.
