Lead Generator

Generate qualified leads for your agency by installing the On-Page Checker widget on your site

Lead Generator

Turn traffic into money

Focus on what you do best in the pitch and let the SEO leads roll in

Get qualified leads

by providing free professionally-made web page SEO audits

Save money

on growing your email marketing list and time on collecting SEO data

Be top of mind

when your SEO leads are ready to use your services

Easy setup process

Add the Lead Generator to your website in a few clicks to provide visitors with a detailed report on the technical health of a web page in exchange for an email. This gives you data to start reaching out to potential clients who might be interested in your services.
Set your own style
Choose the widget type, customize its styling options, and set the budget limit.
Install the widget
Add the HTML embed code to your website’s page to start collecting hot leads.
Gather information
Get notifications on new leads and reach out to them to convert them into clients.

Lead generator features

A highly customizable SEO lead generation tool for growing your B2B email marketing list that fits any budget

Enhance Your Lead Generation

Put up a custom pop-up widget on your site to present clients with on-page SEO reports on the technical health of their pages using your very own branded professional software tool.

  • 4 widget styles
  • Clear, live preview

Generate Hot Leads

With SE Ranking’s lead generation widget, you have a higher chance of converting visitors who are ready to give you their contact details in exchange for a free on-page audit.

  • Customizable form
  • Up to 10 free leads per day

Control Your Budget & Offering

Choose the daily number of pages to be audited, exclude certain email addresses and domains if necessary, customize notifications, and monitor the process directly from the tool.

  • Different pricing plans available
  • Budget spending report

Take your experience to the next level

White Label

Let your clients access the Keyword Rank Tracker labeled with your brand and shared via your custom domain. Bring the relationship with your clients to a new level, winning their respect and trust at the same time.


This option is available for those who need more than a keyword position checker with admin area access. All SEO data can be easily extracted from the tool and used for your own purposes.

Collaborative use

Working with a large number of clients and partners? Organize your SEO workspace by creating sub-accounts with different levels of access to data and projects.
Get live help from our team and get all your questions covered

Get live help from our team and get all your questions covered

Schedule a demo and get customized instructions for using SE Ranking to fit your agency’s needs. Our success managers are just a few clicks away to help you get closer to achieving SEO excellence and delivering outstanding value to your clients.

View demo account


What Is Lead Generation Software or Lead Generation Platform?
A lead generation software or platform typically involves a web form that is designed to automate the process of boosting consumer interest in a product or a service and collecting information on potential clients (leads) with the ultimate goal of converting them into paying customers.
What does a lead generator do?
A lead generation SEO tool helps B2B and B2C companies generate more leads of better quality, close sales faster, save time and resources, as well as manage leads more efficiently. Typically, website visitors can get free gated content such as reports, white papers, templates, articles and videos, in exchange for their contact information.
What is B2B lead generation?
B2B lead generation is a method B2B marketers use to organically identify the perfect target audience for their products or services, then reach out to potential customers (qualified leads) to make a sale. Various inbound marketing tactics are usually involved in this process that increase brand visibility, boost awareness, and prompt curiosity from potential customers within a specific target audience.
How do I get SEO clients?
Besides ranking at the top of search, being active on social media or running email marketing campaigns, a great and cost-effective way to get SEO leads is by adding a lead generator to your website. This allows you to offer a free sample of your service, like an on-page audit report, and get the emails of qualified leads.
How do I install Lead Generator on my website?
Start by choosing the appearance of your lead generation widget. Next, specify the information your website visitors should provide to get a free audit report on one of their pages. You will then see an HTML code of your widget that you must copy-paste inside the body of the block of the page where you want the widget to appear.
What will my visitors get in return for using the Lead Generator on my website?
Everyone who fills out the Lead Generator widget gets an on-page SEO audit report on the specified web page. The report reveals technical issues that prevent the page from ranking high in search. The tool evaluates pages to see how well they’re optimized for their target search queries, providing a detailed list of every issue ranging from minor to critical.
How can I customize the widget’s appearance so that it fits my website design?
The Lead Generator widget can either be a button, a pop-up, a push notification, a webform or a modal window. You are free to choose its color, on-screen location and select either a rounded or plain corner design. You also have the option to fully customize the text and add fields. Before placing the widget on your website, you can see its preview.
What integrations with third-party services are allowed in Lead Generator?
At the moment, SE Ranking’s Lead Generator tool can be integrated with popular CRM or web mashup services, such as CRM tool Bitrix24 and Zapier that provides further integration with 1000+ apps, which enables you to keep track of leads in a familiar environment. You can also add your Google Analytics ID to keep track of new leads.
Is the Lead Generator widget multilingual? Could I change the language of its interface and messages?
The Lead Generator tool provides multilingual support and is currently fully available in English, German, Dutch, French, Italian, Portuguese, Russian, Chinese, Romanian, Spanish, and Japanese. However, you can edit the text fields and use any other language supported by your operating system.
How can I limit the use of the Lead Generator widget? Is it possible to blacklist unfriendly visitors or abusing domains?
To save your budget on the use of the tool, you can set a daily limit. If you can effectively handle a limited number of leads, specify how many reports can be sent out on a daily basis. As for blacklists, you are free to indicate emails and domains that you want to block from using the tool.
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Why businesses from 150+ countries choose us? Read testimonials
Sebastian Weidner
CEO at Rankingdoc

The choice of SEO tools is huge and the range of services and prices is also wide. We were looking for a tool that supports us in our daily work in the best possible way, offers a high usability, extensive functionality and a fair price at the same time. SE Ranking meets these requirements perfectly and we do not want to miss this tool anymore in order to push the rankings of our customers.

Jan B.
Owner at JB Online Marketing
Real value for great price

Clear view of rankings and positions, site audit tool for quick scan and backlink checker are very useful. I use it a lot and also use the lead generator to get a free scan for potential clients which runs automated when they fill in the form. The dashboard gives you a good view of changes in traffic and positions. The marketing plan is a bit simple but it gives you some direction of what to do first on the website and you can also check the boxes when you finished a task which works very well

Giannis Koutsopoulos
CEO at AboutHotelier
Best seo tool a company could have

SE Ranking is the best seo platform our company has used so far. The interface of the platform is great & user-friendly. The available options are many. From tracking rankings, monitoring backlinks, keyword research to competitor analysis and website audit, everything we need to optimize our sites is just one click away. Also, for any questions or anything else we needed, the live support team replied & helped me with straight away.

Bram van den Heuvel
CEO at Brijn Webproducts BV
Excellent SEO tool for keeping track of customers

I like the automatic reports best. They are very much customisable until customer level and of course have the ability to style it to your own. This makes it easier for us, as we don’t have to make them manually anymore. Apart from that the tools inside SE Ranking are great for a quick analyses or where you want, go in to the dept.

Florian Bierschenk
Online Marketing Manager at charly.education
Good SEO Tool for small size business

I was used to work with Tools like Sistrix, Ahrefs or Searchmetrics and did not know about SE Ranking before. But those tools were too cost-intensive for a small and quick start into SEO so I tried it out and I am quite satisfied with it. I like the ability to pay for certain services with credits, as I am not using them on a very frequent level, so it actually gives me greater flexibility to only use them when needed and not paying for them even when not using them.

Nirina M. Razanamparany
Software Engineer | Co-Founder at Code & Scale
A very complete SEO Tool

The tool is very complete: keywords planning and tracking, backlinks analysis, competitions research… A very few SEO software provides all those features in this price range. Although, the customer experience is optimal: the UI is clear and intuitive and SE Ranking’s people are very kind, empathic and helpful.

I also loved that, before ever reaching out to ask for a trial account or set up a sales call, they have a demo account where you can actually play with the tool and see what the features look like beyond just a screenshot.

Joe David
Founder & Marketing Consultant at Rochallor Digital
Most comprehensive SEO tool I’ve used

I like the competition analysis tools, it provides paid and organic data, which gives me an idea on how to catch up and outrank the immediate competition for my clients. It also provides data for the potential traffic, which helps show clients the potential gains of the campaign. And with the marketing plan, I know what needs to be improved in order to get results for my clients.

Harm Hendriks
Owner at Premium Online
Perfect fit for our marketing agency

After trying a lot (10+ years of experience) SE ranking stands out on top of others because it combines everything we need for our clients. We do only provide the client with rankings, but also with the potential traffic (and revenue) of those ranking when they hit top 3 in Google. The tool let us provide the client with in depth analysis of the technical stuff ánd a marketing plan tool, so we can set goals and follow a checklist of monthly activities. And to top it all off it’s fully whitelabel.

John Sammon
Founder and CEO at Sixth City Marketing
SE Ranking helped our business increase efficiency and efficacy

We’ve used other tools in the past, but SE Ranking offers more up-to-date data and information, which benefits our agency and clients. SE Ranking allows us to access historical data with just a few clicks without ever having to leave the interface. From daily ranking updates to current search volume trends, there are numerous aspects that are essential when formulating client strategies, and with SE Ranking’s continuously updated system we are able to use this data to help our clients succeed.

Jason Barnard
Digital Consultant Marketing at Kalicube
SE Ranking is my go-to platform for SEO

It does all the important jobs incredibly well and reliably with no fuss. Site audit, Google rank tracking, traffic analysis, competitive analysis… Every step of the setup and the reporting is intuitive, and is accompanied by clear and helpful advice. And the rare times I have had the slightest problem, their client support is quick, helpful and efficient (best in the market!). All of which adds to a no-fuss, high performance platform for an expert like myself, and also the perfect tool for anyone still getting up to speed on SEO. 100% recommended.

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More features to explore

  • Get immediate notifications when a change is made to a web page
  • Compare changes against two scanning dates
  • Understand the reasons behind rankings fluctuations
  • Analyze the target URL for the target keyword
  • Provides technical, content, link, and many other types of analysis
  • View such analyzed parameters as “passed”, “warnings” and “errors”
  • Use practical tips to solve issues and eliminate warnings
  • Analyze and group search queries that match the same website’s URL
  • Group keywords regardless of the location
  • Check the search volume right on spot
  • Easily group long-tail search queries
  • Analyze each link against 15 SEO parameters
  • Discover your and your competitors’ backlink profiles
  • Export backlinks to the Backlink Monitoring tool
  • Base your backlink profile structure on valuable SEO factors
  • Customizable domain logo, header, footer, color scheme, and much more
  • Set automated or manually generated branded reports
  • Custom access to different SEO facilities
  • Use your own domain via separate personal access
  • Complete checklist with directions and tips
  • Regularly updated material
  • Custom tasks can be added
  • Track your progress
  • Discover competitors by keywords, domains, subdomains, and URLs
  • Analyze the Ads advertising history
  • Get a list of all your competitors in the search results
  • Get ideas for alternative keywords for your ad campaign and organic promotion
  • Analyze all of your pages against key SEO parameters
  • Compare previous crawls
  • Solve issues by following our guidelines
  • Study analyzed parameters categorized as “passed”, “warnings” and “errors”
  • Handpick the perfect keywords to target in your SEO and PPC campaigns
  • Analyze any keyword in detail, identify new ranking opportunities, and assess the competition
  • Analyze core keyword parameters like difficulty score, search volume, CPC and level of Google Ads competition
  • Get a list of similar, related and long-tail keywords to build up or expand your keyword list
  • Add your backlinks to the system to track their parameters on a regular basis
  • Get notified whenever changes are made to your most important backlinks
  • Analyze referring domains and linking pages to see each link’s value for your site
  • Manage your link-building budget and process
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