Privacy policy
Last Updated: May 22, 2024
We respect your privacy and are committed to protecting it through our compliance with this document. This Privacy Policy describes the types of data we collect from you or that you provide to us when you are using our services and/or products as well as when you interact with us in any way.
We encourage you to read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our services and/or products.
Depending on the service and/or product used, applicable provisions over how we process your personal data vary. Therefore, we kindly refer you to respective sections of this Privacy Policy for further details.
This policy may change from time to time. Please see section “Changes to Our Privacy Policy” for further details.
Who Controls My Personal Data?
Seranking Ltd. and SER Acquisition Inc. are joint controllers for your personal data.
Any requests concerning this your personal data and how we process it should be directed at Seranking Ltd or SER Acquisition Inc. Please read the Contact Information section of this Privacy Policy for further details on how to contact us.
Some of our Affiliates process your personal data as data processors on our behalf and pursuant to our instructions in order to assist us in meeting business operations needs and to perform certain services and functions, such as engineering, sales and marketing. Please refer to the “Disclosure of Your Personal Data” section for more information about how we share your personal data.
Your Personal Data and Our Website
We process the following data categories on our Website:
- usage details: IP-address, traffic data, location data, internet connection details, device details, browser details, operating system details, your search queries on the Website;
- forms details: requested meeting details (i.e. duration, date, time-slot), name, surname, email address, company name;
- communication details: email address and correspondence content;
- agency form details: email address, agency affiliation, LinkedIn profile;
- academy details: registration data (name, surname, your SE Ranking account information), conducted courses, completion certificates;
- newsletter details: email address.
We process above-mentioned personal data categories in the following manner:
| Data Category | Purpose | Legal Basis | Retention Period | Source |
|---|---|---|---|---|
| Usage Details | We process your usage details in order to continuously improve our Website and its user experience. For further details we kindly refer you to our Cookie Policy. | Your consent in the case of analytics cookies and the performance of our Terms of Service in the case of essential cookies. | As per our Cookie Policy | Directly from you and from our partners in the case of third parties’ cookies. |
| Forms Details | We process your form details so that we can efficiently answer your demo requests. | Our legitimate interest to arrange demo meetings with you on the basis of your relevant requests. | 5 calendar years | Directly from you. |
| Communication Details | We process your communication details so that to answer your requests and enquiries. | Our legitimate interest to answer your requests and enquiries. | 5 calendar years | Directly from you. |
| Agency Form Details | We process your agency form details so that you can create your agency profile on our Website. | Performance of our Terms of Service. | As long as your agency profile exists | Directly from you. |
| Academy Details | We process your academy details so that you can use the functionality of our learning Academy, conduct courses and receive certificates. | Performance of our Terms of Service. | Until the user account is deleted. | Directly from you. |
| Newsletter Details | We process your newsletter details so that you can receive our newsletter emails. | Your consent. | Until you opt out from our newsletter list. | Directly from you. |
Your Personal Data and Our SEO Tool
We process the following data categories within our SEO tool:
- registration details: first name, last name, email address, phone number, password, Google account, LinkedIn account;
- payment details: bank details, transaction list, payment card expiry date;
- customer support details: your registration details, your payment details;
- marketing details: advertising ID, email address, IP-address.
We process above-mentioned personal data categories in the following manner:
| Data Category | Purpose | Legal Basis | Retention Period | Source |
|---|---|---|---|---|
| Registration Details | We process your registration details so that you can authenticate in our SEO tool and further use its functionality. | Performance of our Terms of Service. | Until the user account is deleted. | Directly from you. |
| Payment Details | We process your payment details so that to ensure payment procedure for the usage of our SEO tool as well as to inform you about your payment card expiry. | Performance of our Terms of Service. | 10 calendar years | From our partners. |
| Customer Support Details | We process your customer support details in order to provide you with requested customer support as well as to conduct relevant investigations. | Performance of our Terms of Service. | 5 calendar years | Directly from you and from our partners. |
| Marketing Details | We process your marketing details in order to provide you with relevant information about our products and services. | Your consent. | 5 calendar years | Directly from you and from our partners. |
Personal Data Processed on Behalf
As a data processor acting on behalf of our clients we are involved in several personal data activities where we are not considered as a data controller. Therefore, please be aware that we are not a data controller with regard to the following data categories and processing activities below.
Please contact your data controller in case you do have any questions with regard to how your personal data are processed for SEO and analytics purposes in our SEO tool.
Within the functionality of our SEO tool we are processing the following data categories:
- SEO data: projects (incl. rank tracker), user settings, backlinks, content editor, researches, marketing details, lead generator details, report builder details, SEO tools data, IP address.
Disclosure of Your Personal Data
Recepients-wise, we disclose your personal data to relevant third parties as described in this privacy Policy:
- To our subsidiaries and affiliates.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Seranking Ltd.’s/ SER Acquisition Inc’s. assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Seranking Ltd. and SER Acquisition Inc about our Website users is among the assets transferred.
- To our sub-processors – contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
We use Stripe for payments, analytics, and other business services. Stripe collects and processes personal data, including identifying information about the devices that connect to its services via cookies and similar technologies. The personal data Stripe collects and process may include transactional data. Stripe uses this information to operate and improve the services it provides to us, including for fraud detection, loss prevention, authentication, and analytics related to the performance of its services. You can learn more about Stripe and its processing activities via privacy policy at https://stripe.com/privacy.
For the full list of our sub-processors as well as applicable legal mechanisms in the case of international data transfers we kindly refer to the “Sub-processors” section on our Website.
Purpose-wise, we disclose your personal data in the following scenarios:
- To fulfill the purpose for which you provide it.
- For any other purpose disclosed by us when you provide the information.
- With your consent.
- To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Seranking Ltd., SER Acquisition Inc., our customers, or others.
Your Privacy Rights
In some regions (like the EEA, UK, California, Nevada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) to complain to your local data protection supervisory authority; and (v) if applicable, to data portability.
In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided below. We will act on any request in accordance with applicable laws.
Where we are relying on your consent to process your information, you can withdraw consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal, nor affect the processing conducted in reliance on lawful processing grounds other than consent.
California residents may request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes. If you are a California resident and would like to make such a request, please submit your request in writing to us at the contact information below.
California and Nevada residents who wish to exercise their sale opt-out rights may submit a request to the designated address as per the “Contact Information” section of this document. However, please know we do not currently sell data triggering that statute’s opt-out requirements.
Children Personal Data
Our products and/or services are not intended for children. We do not knowingly collect personal information from children under 18. If we learn we have collected or received personal information from a child without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child, please contact us.
Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to us. Any transmission of personal information is at your own risk.
Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy Policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account and/or by respective notification pop-ups. The date the privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy Policy to check for any changes.
Contact Information
To request to review, update, or delete your personal data, please contact us. To ask questions or comment about this privacy Policy and our privacy and data protection practices, contact us via this form.
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